{"id":416,"date":"2018-01-24T13:42:22","date_gmt":"2018-01-24T18:42:22","guid":{"rendered":"http:\/\/www.graphicflowdesign.com\/GFDLwp\/?page_id=416"},"modified":"2018-02-13T21:44:13","modified_gmt":"2018-02-14T02:44:13","slug":"wildfire","status":"publish","type":"page","link":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wildfire\/","title":{"rendered":"Wildfire"},"content":{"rendered":"<p>Wildfire was founded in late 2017 as a social organization to serve\u00a0 LGBTQ+ people working in various professions within the legal community.\u00a0 The founders of this organization engaged us to design the logo.\u00a0 Our client wanted the logo to convey an organization that had energy or spark that would bring people together creating vibrancy and positive energy.\u00a0 That is why they choose the name Wildfire and the slogan &#8221; Lighting Up LGBTQ+ Legal Culture.\u00a0 They expressed\u00a0 a strong desire for the logo to represent a flame and the use of the LGBTQ+ rainbow colours in the design. \u00a0 The resulting design is a minimalistic representation of a wildfire, depicted as a flickering flame momentarily suspended in the middle of the air. The colours are a direct reference to the LGBTQ+ flag.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-418 aligncenter\" src=\"http:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire4.jpg\" alt=\"\" width=\"600\" height=\"326\" srcset=\"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire4.jpg 600w, https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire4-150x82.jpg 150w, https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire4-300x163.jpg 300w, https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire4-460x250.jpg 460w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As part of our logo design process we offer different logo alternatives to choose from. Normally we develop different logo themes but in this case our client expressed a strong desire for the logo to represent a flame and as you can see below we offered these different representations.\u00a0 We also showed the logo type in alternative fonts and colours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-415 aligncenter\" src=\"http:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire3.png\" alt=\"\" width=\"600\" height=\"326\" srcset=\"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire3.png 600w, https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire3-150x82.png 150w, https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire3-300x163.png 300w, https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-content\/uploads\/2018\/01\/Logo-Wildfire3-460x250.png 460w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.graphicflowdesign.com\/GFDLwp\/lianne-doucet\/\">&lt; Previous case<\/a> |\u00a0<a href=\"http:\/\/www.graphicflowdesign.com\/GFDLwp\/caffe-greco\/\">Next case &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wildfire was founded in late 2017 as a social organization to serve\u00a0 LGBTQ+ people working in various professions within the legal community.\u00a0 The founders of this organization engaged us to&hellip; <\/p>\n","protected":false},"author":1,"featured_media":428,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-416","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/pages\/416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/comments?post=416"}],"version-history":[{"count":5,"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/pages\/416\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/pages\/416\/revisions\/430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/media\/428"}],"wp:attachment":[{"href":"https:\/\/www.graphicflowdesign.com\/GFDLwp\/wp-json\/wp\/v2\/media?parent=416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}